Marvel Digital Projects

TRANSMEDIA is defined as the technique of telling a single story or story experience across multiple platforms and formats. From a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques and develops stories across multiple forms of media in order to deliver unique pieces of content in each channel.

One of the highest profile projects to come through the Custom team was the intro to the biggest Monday Night Football game of the season. ESPN wanted to build on the story within the game and together we came up with the intro you see below. They landed Samuel L. Jackson to do the voiceover and the result was memorable and very well received. The success lead to several more projects with ESPN, but sadly, not with Sam Jackson.

These pieces of content are not only linked together but are in narrative synchronization. This technique has been applied to client activations for: ESPN, AXE, Takeda, Lexus, Casis/NASA, Audi-China, Norelco, Citizen, Disney+, Bandai, M&M's/Mars and Pop Secret to name just a few.

Motion Cover were created for ESPN during the 2020 NFL Draft, designed as homages to iconic Marvel covers.

The Fresh-Men, is a new super hero team created in a campaign for Axe: Body Spray. The rollout included printed comics, as well as digital/animated story chapters in a strategic roll-out capped with live event promotions and custom created print ads in Marvel comics. Other examples of transmedia executions created for high profile clients are shown below.